The Atelier Limited Edition Art Deco, a sound system featuring Bang & Olufsen's iconic Beolab 28 speakers and Beovision Theatre television, reimagined through the lens of Art Deco--the decorative style symbolizing the 1920s when the company was founded--was released on September 5, 2025.
Certain design movements live on eternally, transcending time, and continue to shape the world's appearance. In the 1920s, Art Deco was just such a presence. The bold geometry, rich materiality, and exceptional craftsmanship have established the style that symbolizes the Eternal Epoch. It has influenced architecture, interiors, and even the very concept of luxury, leaving its mark on skylines soaring into the sky.
Now, after nearly a century, this unparalleled aesthetic is being reborn as the Atelier Limited Edition Art Deco. Beovision Theatre and Beolab 28 have been reinterpreted, bringing Art Deco's iconic contrasts, sculptural elegance and refined details back to life in a modern way.
Bang & Olufsen was also founded in 1925. Guided by the philosophy that "technology must be both cutting-edge and beautiful," Bang & Olufsen has spent the last century exploring the balance between functionality and beauty. The Atelier Limited Edition Art Deco is a homage to the era from which it all began. It is a rare fusion of sound and form. Materials, movement, luxury. Experience that moment when everything comes together at our Roppongi store. This is a limited-edition model with only 5 sets available in Japan.
Beovision Theatre 65
Attention to detail is also evident in the newly adopted wood top cover for the Beovision Theatre. Moreover, the intricately carved radial pattern evokes the radiant symmetry of the sunburst motif, a design emblematic of the classic Art Deco style. Beyond visual beauty, it also possesses acoustic permeability, achieving a remarkable harmony of form and function.
Beolab 28
Keeping the Art Deco's refinement and grandeur intact, they have been elevated to a new form, with an overwhelming presence. The contrast between the deep, lustrous rosewood and two types of aluminum, natural and chestnut, elegantly bridges the gap between light and shadow.
Atelier Limited Edition Art Deco ￥9,972,000（税込）
Note: Set price for TV, remote control and speaker. They are not sold individually.